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    Exam 27: Experimental Applications in Advertising and Public Relations
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    Rather Than Post-Viewing Introspection, These Measures Reflect Real-Time Emotion Experienced
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Rather Than Post-Viewing Introspection, These Measures Reflect Real-Time Emotion Experienced

Question 20

Question 20

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Rather than post-viewing introspection, these measures reflect real-time emotion experienced as the message is being viewed.

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