Question 1

Which nervous system attempts to slow down the heart rate?

Accepted Answer

A)   Parasympathetic
B)   Panosympathetic
C)   Sympathetic
D)   Zygomaticus A

Question 2

The muscle group just above your eyes (on the inside by your nose) draws the brow down toward the nose, characteristic of a frown is called Orbicularis oculi.

Accepted Answer

A) True 
 B)False  False

Question 3

Heart rate alone is a good measure of arousal.

Accepted Answer

A) True 
 B)False  False

Question 4

Psychophysiological responses are largely automatic and immune to the influence of conscious modification.

Accepted Answer

A) True 
 B)False

Question 5

Corrugator supercilli is used to differentiate genuine smile from fake ones.

Accepted Answer

A) True 
 B)False

Question 6

Measuring heart rate over time is called __________.

Accepted Answer

A)   Phasic
B)   Tonic
C)   Stellar
D)   Modular
E)   Tetonic

Question 7

Zygomaticus major is located in the cheeks that draws up the corners of the mouth during a smile.

Accepted Answer

A) True 
 B)False

Question 8

The muscle group just above your eyes (on the inside by your nose) draws the brow down toward the nose, characteristic of a frown is called __________.

Accepted Answer

A)   Corrugator supercilli
B)   Zygomaticus major
C)   Orbicularis oculi
D)   Tracheal muscle

Question 9

The sympathetic nervous system attempts to speed up the heart.

Accepted Answer

A) True 
 B)False

Question 10

Eye-tracking devices allow the computer to record moment-by-moment movement across a screen or a page.

Accepted Answer

A) True 
 B)False

Question 11

Skin conductance is a good measure of arousal.

Accepted Answer

A) True 
 B)False

Question 12

Explain the relationship between arousal and skin conductance. Is it similar to the relationship between arousal and heart rate?

Accepted Answer

The answer of Explain the relationship between arousal and skin...

Question 13

Which research method or technique is best suited to understand what is going on below the surface?

Accepted Answer

A)   Survey
B)   Psychophysiological measures
C)   Self-reported measures
D)   Observation research

Question 14

Which nervous system attempts to speed up the heart rate?

Accepted Answer

A)   Parasympathetic
B)   Panosympathetic
C)   Sympathetic
D)   Zygomaticus

Question 15

__________ is used to differentiate genuine smile from fake ones.

Accepted Answer

A)   Corrugator supercilli
B)   Zygomaticus major
C)   Orbicularis oculi
D)   Tracheal muscle

Question 16

Measuring heart rate in response to a specific event is called __________.

Accepted Answer

A)   Phasic
B)   Tonic
C)   Stellar
D)   Modular
E)   Tetonic

Question 17

Increased blood flow correlates with increased activity in a brain region. This can be measured using __________.

Accepted Answer

A)   fMRI
B)   Skin conductance
C)   Eye tracking
D)   Heart rate
E)   Facial Electromyography

Question 18

Which of the following is NOT a physiological measure?

Accepted Answer

A)   Skin conductance
B)   Eye tracking
C)   Heart rate
D)   Facial Electromyography
E)   Self-reported measure of arousal

Question 19

fMRI stands for functional magnetic response interface.

Accepted Answer

A) True 
 B)False

Question 20

Rather than post-viewing introspection, these measures reflect real-time emotion experienced as the message is being viewed.

Accepted Answer

A) True 
 B)False

Exam 27: Experimental Applications in Advertising and Public Relations

Which nervous system attempts to slow down the heart rate?

The muscle group just above your eyes (on the inside by your nose) draws the brow down toward the nose, characteristic of a frown is called Orbicularis oculi.

Heart rate alone is a good measure of arousal.

Psychophysiological responses are largely automatic and immune to the influence of conscious modification.

Corrugator supercilli is used to differentiate genuine smile from fake ones.

Measuring heart rate over time is called __________.

Zygomaticus major is located in the cheeks that draws up the corners of the mouth during a smile.

The muscle group just above your eyes (on the inside by your nose) draws the brow down toward the nose, characteristic of a frown is called __________.

The sympathetic nervous system attempts to speed up the heart.

Eye-tracking devices allow the computer to record moment-by-moment movement across a screen or a page.

Skin conductance is a good measure of arousal.

Explain the relationship between arousal and skin conductance. Is it similar to the relationship between arousal and heart rate?

Which research method or technique is best suited to understand what is going on below the surface?

Which nervous system attempts to speed up the heart rate?

__________ is used to differentiate genuine smile from fake ones.

Measuring heart rate in response to a specific event is called __________.

Increased blood flow correlates with increased activity in a brain region. This can be measured using __________.

Which of the following is NOT a physiological measure?

fMRI stands for functional magnetic response interface.

Rather than post-viewing introspection, these measures reflect real-time emotion experienced as the message is being viewed.