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    Public Relations Research
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    Exam 21: Obtaining Accurate Responses
  5. Question
    When Some Aspect of a Study Leads Participants to Believe
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When Some Aspect of a Study Leads Participants to Believe

Question 3

Question 3

Multiple Choice

When some aspect of a study leads participants to believe there is a desired response, this is referred to as __________.


A) Response bias
B) Sampling error
C) Nonresponse bias
D) Measurement error
E) Demand characteristics

Correct Answer:

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