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Respondents Do Not Want to Appear Shallow, Uneducated, Easily Persuadable

Question 8

Multiple Choice

Respondents do not want to appear shallow, uneducated, easily persuadable, materialistic, conformist, or in any way deviant. This phenomenon is called __________.


A) Response bias
B) Nonresponse bias
C) Social desirability
D) Demand characteristics

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