Describe the Difference Between Generic Goals and Product-Specific Goals

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The Answer is Generic goals are general product categories that consumers see as satisfying their desires. Product specific goals are branded products that consumers seek to fulfill their needs. There is a demand for a specified brand in this case.
Market leaders should make use of generic demand in order to appeal to consumers because they stand the most to gain from increased product class consumption coming from light users, lapsed buyers, and nonusers. Promoting the convenience of a Smartphone is beneficial to a market leader such as the Apple iPhone because that is what comes to mind when consumers think of a Smartphone.

Describe the Difference Between Generic Goals and Product-Specific Goals

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Describe the Difference Between Generic Goals and Product-Specific Goals

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Correct Answer:VerifiedShow Answer

Correct Answer:
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