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    Business
  3. Study Set
    Consumer Behavior in Action
  4. Exam
    Exam 10: Group and Interpersonal Communications for Innovations: Adoption and Diffusion Processes
  5. Question
    Diffusion Is the Behavior Involved When Consumers Decide Whether or Not
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Diffusion Is the Behavior Involved When Consumers Decide Whether or Not

Question 12

Question 12

True/False

Diffusion is the behavior involved when consumers decide whether or not to commit regularly to the use of a product or service.

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