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    Consumer Behavior in Action
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    Exam 10: Group and Interpersonal Communications for Innovations: Adoption and Diffusion Processes
  5. Question
    It Makes Sense in Light of Word-Of-Mouth Communication, Including Online
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It Makes Sense in Light of Word-Of-Mouth Communication, Including Online

Question 15

Question 15

True/False

It makes sense in light of word-of-mouth communication, including online communication, that "A satisfied customer is your best salesperson."

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