The 2007 Elf Yourself Christmas Campaign for Office Max Generated

Multiple Choice

The 2007 Elf Yourself Christmas campaign for Office Max generated buzz over the Internet and through email. The campaign facilitated and encouraged current and potential customers to pass along the Office Max marketing message rapidly. What is this an example of?

A) Guerilla marketing
B) Stealth marketing
C) Viral marketing
D) Multilevel marketing
E) Interactive marketing