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  3. Study Set
    Consumer Behavior in Action
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    Exam 10: Group and Interpersonal Communications for Innovations: Adoption and Diffusion Processes
  5. Question
    The Extent to Which That Individual Directly or Indirectly Changes
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The Extent to Which That Individual Directly or Indirectly Changes

Question 29

Question 29

Multiple Choice

The extent to which that individual directly or indirectly changes others' attitudes and behaviors is __________.


A) Opinion following
B) Opinion leadership
C) Opinion seeking
D) Opinion referring
E) Opinion overlap

Correct Answer:

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