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    Business
  3. Study Set
    Consumer Behavior in Action
  4. Exam
    Exam 6: Subcultural Influences
  5. Question
    Mainstreaming Involves Taking a Product Originally Marketed Exclusively to a Particular
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Mainstreaming Involves Taking a Product Originally Marketed Exclusively to a Particular

Question 24

Question 24

True/False

Mainstreaming involves taking a product originally marketed exclusively to a particular subculture and broadening its appeal to the macroculture.

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