Multiple Choice
What are the four major subcultural segmentation bases?
A) Race, nationality, language, and religion
B) Generation, geographic region, belief system, social aggregate
C) Political affiliation, social class, nationality, and gender
D) Ethnic background, religion geographic region, and age cohort
E) Race, nationality, language, and social class
Correct Answer:
Verified
Correct Answer:
Verified
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Q18: The transition into parenthood is an example
Q19: Identify three of the six important subcultural
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Q22: Ethnic subcultures tend to cluster geographically, notably
Q23: What is tribal marketing? Provide an example.
Q24: Mainstreaming involves taking a product originally marketed
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