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    Consumer Behavior in Action
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    Exam 6: Subcultural Influences
  5. Question
    A Market Segmentation Practice Which Varies Marketing Efforts Down to the Zip
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A Market Segmentation Practice Which Varies Marketing Efforts Down to the Zip

Question 4

Question 4

True/False

A market segmentation practice which varies marketing efforts down to the zip code and neighborhood levels is called regional marketing.

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