What Is a Major Implication for Marketers Who Have to Be

Multiple Choice

What is a major implication for marketers who have to be careful to avoid negative stereotypes of subcultures?

A) Employ marketing research firms and advertising agencies specializing in a subcultural market
B) Avoid appealing to more than one subculture
C) Avoid a humor appeal in advertising
D) Avoid idioms that do not translate into other languages
E) Use in-house translators