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What Is the Name of the State in Which a Consumer

Question 30

Multiple Choice

What is the name of the state in which a consumer experiences a discrepancy between her desired state of affairs and her actual state of affairs, resulting in an unsatisfied need or want or an unsolved problem?


A) Problem recognition
B) Problem-solution advertising
C) Covert problem
D) Internal search
E) Environmental search

Correct Answer:

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