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    Business
  3. Study Set
    Consumer Behavior in Action
  4. Exam
    Exam 2: Market Segmentation
  5. Question
    Behavioristic Segmentation Includes Internal and External Personal Factors Such as Personality
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Behavioristic Segmentation Includes Internal and External Personal Factors Such as Personality

Question 10

Question 10

True/False

Behavioristic segmentation includes internal and external personal factors such as personality and lifestyle, motivation, and attitudes, interests, and opinions.

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