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    Business
  3. Study Set
    Consumer Behavior in Action
  4. Exam
    Exam 2: Market Segmentation
  5. Question
    The Four Bases for Psychological Positioning Are Uses, Target Markets
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The Four Bases for Psychological Positioning Are Uses, Target Markets

Question 8

Question 8

Multiple Choice

The four bases for psychological positioning are uses, target markets, competitors, and __________.


A) Customs
B) Behavioral standards
C) Technology
D) Prices
E) Substitutes

Correct Answer:

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