Multiple Choice
Matching
Note: No item will be used more than once; some items will not be used.
-The smallest unit of communication examined by researchers in a content analysis study.
A) Coding
B) Unit of analysis
C) Content analysis
D) Latent content
E) Deconstruction
F) Manifest content
G) Reader-response
H) Intercoder reliability
I) Multistage sampling
J) Sampling frame
K) Mutually exclusive
L) Hermeneutics
M) Binary opposition
N) Analytical construct
Correct Answer:

Verified
Correct Answer:
Verified
Q9: Matching<br>Note: No item will be used more
Q10: Content analysis is a research method that
Q11: Matching<br>Note: No item will be used more
Q12: One advantage of content analysis is that
Q13: Content analysis is a research method which
Q15: Matching<br>Note: No item will be used more
Q16: Matching<br>Note: No item will be used more
Q17: Content analysis projects typically gather quantitative data.
Q18: Content analysis projects must examine all possible
Q19: A unit of analysis is the smallest