Question 1

Deconstruction usually involves gathering quantitative data.

Accepted Answer

A) True 
 B)False  False

Question 2

Matching
Note: No item will be used more than once; some items will not be used.
-A postmodern research method for reading or analyzing texts.

Accepted Answer

A)   Coding
B)   Unit of analysis
C)   Content analysis
D)   Latent content
E)   DeconstructionF)  Manifest contentG)  Reader-responseH)  Intercoder reliabilityI)  Multistage samplingJ)  Sampling frameK)  Mutually exclusiveL)  HermeneuticsM)  Binary oppositionN)  Analytical construct E

Question 3

Deconstruction is not commonly used by communication researchers to examine communication conent.

Accepted Answer

A) True 
 B)False  True

Question 4

Matching
Note: No item will be used more than once; some items will not be used.
-A research method designed to objectively, systematically, and quantitatively examine communication content.

Accepted Answer

A)   Coding
B)   Unit of analysis
C)   Content analysis
D)   Latent content
E)   DeconstructionF)  Manifest contentG)  Reader-responseH)  Intercoder reliabilityI)  Multistage samplingJ)  Sampling frameK)  Mutually exclusiveL)  HermeneuticsM)  Binary oppositionN)  Analytical construct

Question 5

Matching
Note: No item will be used more than once; some items will not be used.
-Parts of a communication message with some meaning that is not directly observable but which may sometimes be inferred.

Accepted Answer

A)   Coding
B)   Unit of analysis
C)   Content analysis
D)   Latent content
E)   DeconstructionF)  Manifest contentG)  Reader-responseH)  Intercoder reliabilityI)  Multistage samplingJ)  Sampling frameK)  Mutually exclusiveL)  HermeneuticsM)  Binary oppositionN)  Analytical construct

Question 6

A researcher can use deconstruction to better understand texts, particularly communication content.

Accepted Answer

A) True 
 B)False

Question 7

Content analysis is a new communication research method, dating from about 1990.

Accepted Answer

A) True 
 B)False

Question 8

Matching
Note: No item will be used more than once; some items will not be used.
-The observable components of a communication message.

Accepted Answer

A)   Coding
B)   Unit of analysis
C)   Content analysis
D)   Latent content
E)   DeconstructionF)  Manifest contentG)  Reader-responseH)  Intercoder reliabilityI)  Multistage samplingJ)  Sampling frameK)  Mutually exclusiveL)  HermeneuticsM)  Binary oppositionN)  Analytical construct

Question 9

Matching
Note: No item will be used more than once; some items will not be used.
-Two items, usually one positive and one negative, used in discourse to describe certain situations, individuals, or behaviors,

Accepted Answer

A)   Coding
B)   Unit of analysis
C)   Content analysis
D)   Latent content
E)   DeconstructionF)  Manifest contentG)  Reader-responseH)  Intercoder reliabilityI)  Multistage samplingJ)  Sampling frameK)  Mutually exclusiveL)  HermeneuticsM)  Binary oppositionN)  Analytical construct

Question 10

Content analysis is a research method that objectively and systematically examaines communication content.

Accepted Answer

A) True 
 B)False

Question 11

Matching
Note: No item will be used more than once; some items will not be used.
-A term describing the practice of making sure coding categories do not overlap.

Accepted Answer

A)   Coding
B)   Unit of analysis
C)   Content analysis
D)   Latent content
E)   DeconstructionF)  Manifest contentG)  Reader-responseH)  Intercoder reliabilityI)  Multistage samplingJ)  Sampling frameK)  Mutually exclusiveL)  HermeneuticsM)  Binary oppositionN)  Analytical construct

Question 12

One advantage of content analysis is that it is easy to do.

Accepted Answer

A) True 
 B)False

Question 13

Content analysis is a research method which operates most comfortably within the Mechanical World Paradigm approach to research.

Accepted Answer

A) True 
 B)False

Question 14

Matching
Note: No item will be used more than once; some items will not be used.
-The smallest unit of communication examined by researchers in a content analysis study.

Accepted Answer

A)   Coding
B)   Unit of analysis
C)   Content analysis
D)   Latent content
E)   DeconstructionF)  Manifest contentG)  Reader-responseH)  Intercoder reliabilityI)  Multistage samplingJ)  Sampling frameK)  Mutually exclusiveL)  HermeneuticsM)  Binary oppositionN)  Analytical construct

Question 15

Matching
Note: No item will be used more than once; some items will not be used.
-A list of items from which a sample may be drawn.

Accepted Answer

A)   Coding
B)   Unit of analysis
C)   Content analysis
D)   Latent content
E)   DeconstructionF)  Manifest contentG)  Reader-responseH)  Intercoder reliabilityI)  Multistage samplingJ)  Sampling frameK)  Mutually exclusiveL)  HermeneuticsM)  Binary oppositionN)  Analytical construct

Question 16

Matching
Note: No item will be used more than once; some items will not be used.
-The act of recording observations about communication content.

Accepted Answer

A)   Coding
B)   Unit of analysis
C)   Content analysis
D)   Latent content
E)   DeconstructionF)  Manifest contentG)  Reader-responseH)  Intercoder reliabilityI)  Multistage samplingJ)  Sampling frameK)  Mutually exclusiveL)  HermeneuticsM)  Binary oppositionN)  Analytical construct

Question 17

Content analysis projects typically gather quantitative data.

Accepted Answer

A) True 
 B)False

Question 18

Content analysis projects must examine all possible content relating to the issue being studied.

Accepted Answer

A) True 
 B)False

Question 19

A unit of analysis is the smallest unit of information examined by researchers in a content analysis study.

Accepted Answer

A) True 
 B)False

Question 20

Matching
Note: No item will be used more than once; some items will not be used.
-In content analysis, a term used to describe the degree to which coders agreed in placing content into defined categories.

Accepted Answer

A)   Coding
B)   Unit of analysis
C)   Content analysis
D)   Latent content
E)   DeconstructionF)  Manifest contentG)  Reader-responseH)  Intercoder reliabilityI)  Multistage samplingJ)  Sampling frameK)  Mutually exclusiveL)  HermeneuticsM)  Binary oppositionN)  Analytical construct

Exam 8: Text Analysis

Deconstruction usually involves gathering quantitative data.

Matching Note: No item will be used more than once; some items will not be used. -A postmodern research method for reading or analyzing texts.

Deconstruction is not commonly used by communication researchers to examine communication conent.

Matching Note: No item will be used more than once; some items will not be used. -A research method designed to objectively, systematically, and quantitatively examine communication content.

Matching Note: No item will be used more than once; some items will not be used. -Parts of a communication message with some meaning that is not directly observable but which may sometimes be inferred.

A researcher can use deconstruction to better understand texts, particularly communication content.

Content analysis is a new communication research method, dating from about 1990.

Matching Note: No item will be used more than once; some items will not be used. -The observable components of a communication message.

Matching Note: No item will be used more than once; some items will not be used. -Two items, usually one positive and one negative, used in discourse to describe certain situations, individuals, or behaviors,

Content analysis is a research method that objectively and systematically examaines communication content.

Matching Note: No item will be used more than once; some items will not be used. -A term describing the practice of making sure coding categories do not overlap.

One advantage of content analysis is that it is easy to do.

Content analysis is a research method which operates most comfortably within the Mechanical World Paradigm approach to research.

Matching Note: No item will be used more than once; some items will not be used. -The smallest unit of communication examined by researchers in a content analysis study.

Matching Note: No item will be used more than once; some items will not be used. -A list of items from which a sample may be drawn.

Matching Note: No item will be used more than once; some items will not be used. -The act of recording observations about communication content.

Content analysis projects typically gather quantitative data.

Content analysis projects must examine all possible content relating to the issue being studied.

A unit of analysis is the smallest unit of information examined by researchers in a content analysis study.

Matching Note: No item will be used more than once; some items will not be used. -In content analysis, a term used to describe the degree to which coders agreed in placing content into defined categories.