Which of the Following Statements Is False

Multiple Choice

Which of the following statements is false?

A) Public goodwill is the greatest asset any organization can have.
B) A difference between advertising and public relations is that public relations takes a longer, broader view of the importance of image and reputation as a corporate competitive asset and addresses a greater number of target audiences.
C) Gatekeepers include writers, producers, editors, talk show coordinators, and newscasters.
D) The public is as skeptical of the media as they are of advertisers.
E) Integrity involves more than image.