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    Business
  3. Study Set
    Advertising Principles and Practice
  4. Exam
    Exam 17: Public Relations
  5. Question
    What Is the Greatest Asset Any Organization Can Have, and Creating
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What Is the Greatest Asset Any Organization Can Have, and Creating

Question 31

Question 31

Multiple Choice

What is the greatest asset any organization can have, and creating it is the primary goal of most public relations programs?


A) capital
B) goodwill
C) image
D) reputation
E) equity

Correct Answer:

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