As Described in the Chapter's Opening and Closing Vignettes, Who

Multiple Choice

As described in the chapter's opening and closing vignettes, who was the target audience for the GE's Ecomagination campaign?

A) tree huggers and mountain bikers
B) New Yorkers, shareholders and employees
C) customers, prospects, shareholders, employees, and media
D) Families with young children
E) Consumers who buy hybrid cars