MINI-CASE Wendy's Fast Food Restaurant Recently Had a Situation Where a a Woman

Multiple Choice

MINI-CASE
Wendy's fast food restaurant recently had a situation where a woman found a fingertip in her bowl of chili. Of course, customers were disgusted and sales of that particular Wendy's and Wendy's outlets nationwide went down. Fortunately for Wendy's, though, it was discovered weeks later that the accuser has a history of filing lawsuits against businesses, and the owner of the lost digit turned out to be a co-worker of the woman's husband. The Wendy's location in which this incident occurred has received very favorable exposure in the local media once it was learned that they were victimized by this crime.
-Refer to Mini-Case. The local Wendy's franchise is a good corporate citizen, and the owners of that particular franchise had fostered relationships with local media contacts. What type of relationship management program focuses on developing media contacts?

A) public affairs
B) issue management
C) corporate relations
D) media relations
E) town hall forums