Which of the Following Is NOT a Change in the Marketplace

Multiple Choice

Which of the following is NOT a change in the marketplace that is a reason for the growth of sales promotion?

A) Consumers are more likely to switch brands because they are better educated, more selective, and less loyal to brand names than in the past.
B) Consumers have come to expect constant short-term price reductions such as coupons, sales, and price promotions.
C) In most industries, the battle is for market share rather than general product growth, and sales promotion encourages people to switch products, increasing market share.
D) Dominant retailers demand a variety of promotional incentives before allowing products into their stores.
E) Sales promotion is a useful tool for building brand equity.