Essay
Your roommate is taking this class with you because he thought it would be a fun course to take, but he's an engineering major and is having trouble seeing the differences between all these IMC tools. Specifically, he doesn't really see much difference between advertising and sales promotion. Discuss four differences between advertising and sales promotion to help him understand better.
Correct Answer:

Verified
Correct Answer:
Verified
Q16: MINI-CASE<br>Everyone knows McDonald's, the worldwide fast food
Q17: Dan is creating a sales promotion for
Q18: Name and describe the various partnership programs.
Q19: Which of the following is NOT a
Q20: MINI-CASE<br>Kraft is known for its cheese products,
Q22: Where do companies within the same industry
Q23: Which of the following is NOT a
Q24: Which of the following is NOT a
Q25: What are the reasons for the growth
Q26: There has been a shift from a