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    Advertising Principles and Practice
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    Exam 15: Direct-Response Marketing
  5. Question
    Which Basic Objective of Direct Marketing Attempts to Motivate Customers
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Which Basic Objective of Direct Marketing Attempts to Motivate Customers

Question 5

Question 5

Multiple Choice

Which basic objective of direct marketing attempts to motivate customers to visit an event or retail outlet?


A) lead generation
B) generate traffic
C) action
D) enhancing awareness
E) enhancing attitude

Correct Answer:

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