As Described in "The Inside Story," What Was the Objective

Multiple Choice

As described in "The Inside Story," what was the objective for the direct mail campaign developed for Texins-Activity Centers?

A) encouraging activity and changing the targets' health and wellness habits
B) reach high school girls with a message that the T-I Centers are the place to be
C) reach high school boys whose parents are members of other fitness centers
D) pull members of other fitness centers away from their current fitness centers
E) encourage families with household incomes greater than $500,000 to become members of Texins-Activity Centers