What Was the Assignment Given to Fallon Agency, as Described

Multiple Choice

What was the assignment given to Fallon Agency, as described in "A Matter of Practice," by EDS, an information technology business.

A) to change perceptions of EDS as an unhip Old Economy business and to infuse energy and pride into the EDS workforce
B) to get business customers to switch IT services to EDS
C) to increase awareness of EDS among consumers as research showed they have extremely low awareness among their target market
D) to increase sales by 50 percent
E) to increase switching from competitors' services