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Why Didn't the Ad for Honda, as Described in "A

Question 17

Multiple Choice

Why didn't the ad for Honda, as described in "A Matter of Practice," ever air as a commercial in the United States?


A) It was filmed using a British model that isn't sold in the United States
B) It was a two-minute commercial, and the cost of running a commercial of such length in the United States is prohibitive.
C) It did not test well in copy-tests in the United States.
D) a and b
E) a, b, and c

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