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    Advertising Principles and Practice
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    Exam 13: Copywriting
  5. Question
    As Described in "The Inside Story," What Was the Big
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As Described in "The Inside Story," What Was the Big

Question 2

Question 2

Multiple Choice

As described in "The Inside Story," what was the Big Idea for the Florida Film Festival's campaign?


A) Traveling unexplored territory
B) Make it big
C) See a movie, have a party
D) Enjoy the trivial
E) Small things count

Correct Answer:

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