What Was the Target Market for the Verizon Campaign Described

Multiple Choice

What was the target market for the Verizon campaign described in the "Hands-On" case at the end of the chapter?

A) suburban youths who text message friends
B) moms with kids aged 16 years old and under
C) children aged 6 to 10 years old who's parents want phones for security
D) multicultural, young entrepreneurial types and those that have a passion for community service
E) businesspeople who travel extensively and need a broad based network