MINI-CASE Travelocity.com Is an Online Travel Agency That Advertises That Users

Multiple Choice

MINI-CASE
Travelocity.com is an online travel agency that advertises that users will get the best prices on airfare, hotels, and rental cars. They use the "Traveling Gnome" in their television commercials, and he's often in humorous situations. For example, a recent ad showed him in Europe where he plugged an American appliance (i.e., hair dryer) into a socket and was shocked across the room. All that was shown of him when the smoke cleared was the top of his gnome hat down behind a chair, and he said, "Am I going to die?"
-Refer to Mini-Case. With all of Travelocity.com's commercials, there's one visual that sticks in the mind and becomes the image that viewers remember when they think about the commercial, such as when The "Traveling Gnome" plugged his American hair dryer into a European socket and was jolted across the room. This visual is known as a(n) ________.

A) action point
B) visual point
C) key visual
D) key frame
E) primary frame