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    Advertising Principles and Practice
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    Exam 13: Copywriting
  5. Question
    Which of the Following Is Considered the First Paragraph of the Body
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Which of the Following Is Considered the First Paragraph of the Body

Question 27

Question 27

Multiple Choice

Which of the following is considered the first paragraph of the body copy?


A) primary
B) lead
C) paramount
D) initial
E) headline

Correct Answer:

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