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  3. Study Set
    Advertising Principles and Practice
  4. Exam
    Exam 12: The Creative Side and Message Strategy
  5. Question
    Which of the Following Is a Common Technique Advertisers Use
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Which of the Following Is a Common Technique Advertisers Use

Question 34

Question 34

Multiple Choice

Which of the following is a common technique advertisers use to force the creative leap?


A) make an unusual association
B) concept listing
C) language manipulation
D) use similes
E) take physical risks

Correct Answer:

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