What Purpose Do Brand Icons Like the Burger King's Burger

Multiple Choice

What purpose do brand icons like the Burger King's Burger King and Geico's Gecko fulfill?

A) When humor is used, it is relevant, with a clear product purpose.
B) Brand rewards/benefits are highly visible through demonstration, dramatization, lifestyle, feelings, or analogy.
C) The brand is the major player in the experience.
D) Lend personality, emotion and stories to their brands.
E) represent out-of-date concepts