True/False
An effective ad is relevant, original, and has impact, which is referred to as ROI.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q21: Which of the following are appropriate objectives
Q22: As described in the chapter's opening vignette,
Q23: No matter how hard a creative team
Q24: Describe the MasterCard campaign that was discussed
Q25: The end result of persuasion is purchase.
Q27: MINI-CASE<br>For years, Energizer batteries used the Energizer
Q28: A strategy is the form in which
Q29: Which of the following describes the brainfog
Q30: Ads that demonstrate how something works or
Q31: As described in "The Inside Story," where