As Described in the Chapter's Opening Vignette, What Was the Challenge

Multiple Choice

As described in the chapter's opening vignette, what was the challenge facing the Grey Worldwide the agency for Frontier Airlines?

A) create an ad campaign that was serious and on strategy
B) advertise Frontier's service to Mexico in a fun and exciting way
C) tell the target market about the route to New York
D) convincing consumers that Frontier was a safe airline
E) explaining to consumers what Frontier exactly was