Multiple Choice
When is NOT advisable to use radio in the media plan according to "Practical Tips" in the chapter?
A) you are a local business and want to reach a local market
B) you need to show the product
C) you want to build frequency
D) you have a reminder message
E) your audience aligns with certain types of music
Correct Answer:
Verified
Correct Answer:
Verified
Q54: MINI-CASE<br>Consider the following magazine media schedule:
Q55: When considering the timing strategy of a
Q56: What is the most common format used
Q57: Reach is a measure of _.<br>A) how
Q58: A classmate of yours wants to know
Q60: What is the distinguishing characteristic of Procter
Q61: Transformational advertising refers to the synergistic way
Q62: Reach is the percentage of a medium's
Q63: The _ is a good information source
Q64: Target information used by media planners includes