Multiple Choice
MINI-CASE
Consider the following magazine media schedule:
* Target population: 100,000
those who did not read either of the other two magazines
-Refer to Mini-Case. How many unduplicated readers are there?
A) 22,000
B) 66,000
C) 110,000
D) 150,000
E) 176,000
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q49: What do media planners use to assist
Q50: In crowded product categories companies must keep
Q51: Which concept is based on the belief
Q52: Despite the increase in media options, consumer
Q53: Describe the unique media strategy used for
Q55: When considering the timing strategy of a
Q56: What is the most common format used
Q57: Reach is a measure of _.<br>A) how
Q58: A classmate of yours wants to know
Q59: When is NOT advisable to use radio