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  3. Study Set
    Advertising Principles and Practice
  4. Exam
    Exam 10: Internet and Nontraditional Media
  5. Question
    ________ Describes an Approach That Relies on Actions Initiated by Consumers
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________ Describes an Approach That Relies on Actions Initiated by Consumers

Question 4

Question 4

Multiple Choice

________ describes an approach that relies on actions initiated by consumers.


A) Search marketing
B) Search placement
C) Search engine
D) Interactivity
E) Intranet

Correct Answer:

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