As Described in "A Matter of Principle," How Did Wilson

Multiple Choice

As described in "A Matter of Principle," how did Wilson Sporting Goods get beyond buying eyeballs when sponsoring Tennis Camps?

A) advertise extensively on the Internet
B) email messages to all of the participants in the camps
C) send text messages to the cell phones of the participants in the camps
D) demonstrate their products at a trade show
E) deliver messages in a context that will intersect with a target audience's interests.