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  3. Study Set
    Advertising Principles and Practice
  4. Exam
    Exam 8: Media Basics and Print Media
  5. Question
    ________ Involves Implementing Strategic Decisions Outlined in the Media Plan
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________ Involves Implementing Strategic Decisions Outlined in the Media Plan

Question 52

Question 52

Multiple Choice

________ involves implementing strategic decisions outlined in the media plan, such as where to advertise.


A) Media planning
B) Media buying
C) Media strategy
D) Media mixing
E) Media verification

Correct Answer:

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