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    Advertising Principles and Practice
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    Exam 8: Media Basics and Print Media
  5. Question
    Newspapers Obtain Objective Measures of Newspaper Circulation and Readership by Subscribing
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Newspapers Obtain Objective Measures of Newspaper Circulation and Readership by Subscribing

Question 54

Question 54

True/False

Newspapers obtain objective measures of newspaper circulation and readership by subscribing to the Auditing Bureau of Circulations (ABC) and/or MediaMark readership studies.

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