Multiple Choice
________ refers to the number of copies a newspaper sells and is the primary way newspapers' reach is measured and compared with the reach of other media.
A) Run-of-paper (ROP)
B) Circulation
C) Impression
D) Gross impression
E) Exposure
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q41: Which of the following is a limitation
Q42: Which of the following is NOT considered
Q43: Claire is training to become a media
Q44: Media buyers must be aware of how
Q45: Which company provides a syndicated study that
Q47: What two factors must advertisers consider when
Q48: A disadvantage of advertising in newspapers is
Q49: Which size of newspaper is considered the
Q50: _ implement the media plan by contracting
Q51: MINI-CASE<br>Haley and Lauren, who recently graduated with