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    Advertising Principles and Practice
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    Exam 8: Media Basics and Print Media
  5. Question
    Claire Is Training to Become a Media Buyer at an Advertising
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Claire Is Training to Become a Media Buyer at an Advertising

Question 43

Question 43

Essay

Claire is training to become a media buyer at an advertising agency. Describe what she should know regarding daily and weekly newspapers and national advertisers' use of each.

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