Multiple Choice
The pricing for newspaper advertising is sold based on the size of the space used, and the charges are published on ________, which is a list of the charges for advertising space and the discounts given to local advertisers and to advertisers who make volume buys.
A) rate cards
B) take-aways
C) give-aways
D) media kits
E) sales kits
Correct Answer:

Verified
Correct Answer:
Verified
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