MINI-CASE Allison Works in the Media Department of a Major Advertising

Multiple Choice

MINI-CASE
Allison works in the media department of a major advertising agency that has several national advertisers as clients. Her responsibilities include identifying specific media vehicles, such as TV programs, newspapers, magazines, or radio programs and stations for their clients' advertising, negotiating the costs to advertise in them, and handling the details of billing and payment. Although one of their major clients advertises primarily in magazines, the media plan calls for the use of newspaper advertising as well.
-Refer to Mini-Case. The media plan calls for placing ads in all the major newspapers in the southeastern United States. Because newspaper is primarily a local medium, Allison seeks the services of a professional to assist her in placing the buy with one order. What are the people or companies that sell space (in print) and time (in broadcast) for a variety of media known as?

A) media salespeople
B) customer service reps
C) media reps
D) media-buying services
E) media consolidators