Kenisha Just Started Working at a Major Consumer Packaged Goods

Multiple Choice

Kenisha just started working at a major consumer packaged goods manufacturer, and her duties entail assisting in the development of the advertising plan. She has been given her company's business and marketing plans to help her prepare the advertising plan. From her perspective, which part of which plan is most important?

A) the marketing mix strategy of the marketing plan
B) the business mission statement of the business plan
C) the marketing mix strategy of the business plan
D) the target market section of the marketing plan
E) the threats and opportunities section of the business plan