Multiple Choice
Carrie is trying to describe the unique personality for the brand that the creative team in her advertising agency will be developing ads for. She's trying to put into words the brand's essence, its personality, and image. In which component of the communication brief will this information be included?
A) problem
B) target audience
C) brand position
D) brand imperatives
E) brand synopsis
Correct Answer:
Verified
Correct Answer:
Verified
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