What Strategy Did Special K, Which Was Described in "The

Multiple Choice

What strategy did Special K, which was described in "The Inside Story," pursue to reach its marketing objective of capitalize on consumers' goals to lose weight as a New Year's resolutions?

A) Deluged the market right after the holidays with TV commercials.
B) Positioned Special K as a complex weight loss solution to a complicated problem.
C) Convince customers of a competitor's brand to switch to Special K.
D) Designed a poster campaign reaching women at the moment they are in need of a weight-loss solution and delivering a simple diet in the context of their environment.
E) Convince more men to eat Special K because of the high fiber content of the cereal with advertising on subways.