Multiple Choice
MINI-CASE
Monique and Bob Smith are married with two young children at home and a third away at college. They are also considering adopting another child. Monique is the primary shopper for her family, and every week, she goes shopping to buy products that she and her family need and want.
-Refer to Mini-Case. In marketing terms, Monique is a ________.
A) buyer
B) user
C) consumer
D) customer
E) purchaser
Correct Answer:
Verified
Correct Answer:
Verified
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